INSIDE EVERY DOG IS AN EXTRAORDINARY ATHLETE
You don’t waste that kind of potential. You train it. Fuel it. Unleash it. You activate the power that sits ready and waiting inside every muscle and fill every last cell with the nutrients to help dogs push harder, go further and achieve peak performance.
For the last 50 years, we’ve used the power of nutritional science to fuel dogs’ athletic abilities and unleash their full potential.
powered by eukanuba™
Proud partner of canine athletes
and the organisations that support them.
always pushing the limits
We’re driven by the idea that nutrition, dogs’ lives and performance can always be improved. That’s often meant our formulas have broken new ground. We were the first to use beet pulp and key prebiotics to help optimise digestion.
The first to use specific levels of omega-6 and omega-3 fatty acids to support skin and coat health. We created an antioxidant blend to support immune function and post-exercise recovery, developed optimised nutrients by activity and dog size…The list of breakthroughs goes on — and our commitment to making the best performance nutrition will as well.
50 years of performance
Over two decades after he first founded the IAMS™ dog food company, Paul Iams was still dreaming about making a premium dog food. He was inspired by the abilities of sporting and working dogs and he looked to science to create a food that could help fuel what they did.
In 1969, as most brands continued designing products to keep costs low, Paul Iams did something different: he launched a new high-protein dog food that put performance and nutritional science first, even if it cost a little more. He chose the name Eukanuba™, a jazz term meaning “supreme” to symbolise his vision for next-level canine nutrition. More than 50 years later, we’re proud to continue what he started.
STANDARDS THAT NEVER SETTLE
Only High-Quality Ingredients
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100% Complete and Balanced Nutrition
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Manufactured in Bathurst, Australia, South Africa and the USA
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Meets or Exceeds Multiple Manufacturing Standards
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Exceeds AAFCO Standards